Privacy Policy

This section describes the categories of personal information we have collected in the twelve months preceding the effective date of this policy, and that we may collect going forward. Not every category applies to every visitor; most people who read this Site never give us anything at all.

• Contact information, which you give us yourself: your name, email address, telephone number, and business name.
• Commercial information: the service you tell us you are interested in, the contents of the message you send us, and a record of the services you have requested, considered, or purchased from us.
• Internet or other electronic network activity information: standard web server log data generated when your browser requests a page, including your IP address, the page requested, the date and time, the referring page, and your browser type, version, and operating system. Since the effective date of this policy this category also includes the measurement data described in Section 6: which pages you viewed, how long you were on them, which links and buttons on the Site you clicked, the device and browser you used, and how you arrived — including any campaign tags or advertising click identifier carried in the link you followed.
• Identifiers set by our analytics provider: Google Analytics assigns a randomly generated identifier to your browser and stores it in a cookie, so that two page views from the same browser can be counted as one visit rather than two. It is not your name and we do not connect it to one.
• Approximate geolocation: the general area, typically at city or region level, that can be inferred from an IP address. We do not collect precise geolocation.
• Inferences drawn from the above, such as what service a prospective client appears to need. We draw these by reading your message, not by profiling you.

We do not knowingly collect sensitive personal information through this Site. We do not ask for Social Security numbers, government identification numbers, financial account numbers, payment card numbers, account credentials, precise geolocation, racial or ethnic origin, religious beliefs, union membership, health information, genetic or biometric data, or the contents of your private communications. Please do not send any of it to us through this Site. If we ever need information of that kind in the course of a client engagement, we will ask for it directly, explain why, and collect it only with your consent and only where it is strictly necessary.

• Directly from you. When you complete the contact or audit form on this Site, email us, call us, or speak with us about your business.
• Automatically, from your browser. Web server logs, as described in Section 1. This is data your browser sends with every request it makes to any website; we do not add anything to it. Separately, and since the effective date of this policy, the Google Analytics tag described in Section 6 runs in your browser and reports page views — to our own server, which passes them on to Google on our behalf.
• From our own server. When you successfully submit the form, our server records that a submission was completed and reports that fact to Google Analytics itself, together with the campaign or referring site the visit came from. This happens on our server rather than in your browser, which means it still works if your browser or an extension blocks analytics. It never includes your name, your email address, your telephone number, or anything you typed into the message.
• From our service providers. The vendors that host this Site and deliver our email handle information on our behalf in the course of doing so. Section 4 names them.
• From public and business sources. Where you have engaged us or asked us for an audit, we may look at publicly available information about your business, such as your website, your advertising, and your public business listings, in order to prepare it.

We use personal information to:

• respond to your enquiry, answer your questions, prepare an audit or proposal, and schedule a call or meeting;
• provide website design and development, search engine optimization, paid search and paid social advertising, social media marketing, ecommerce and marketplace marketing, video, content writing, Google Business Profile management, and related digital marketing services, and communicate with you about a project or engagement in progress;
• send you proposals, estimates, invoices, reports, and other transactional messages;
• send you marketing communications about our services, where you have asked for them or where we are otherwise permitted to, and which you can stop at any time as Section 8 describes;
• understand how the Site is used and improve it, and maintain the security, integrity, and availability of the Site and our systems;
• detect, investigate, and prevent fraud, abuse, spam, and unauthorized access;
• comply with our legal obligations and respond to lawful requests from government authorities; and
• establish, exercise, or defend legal claims, and enforce our Terms of Use and our agreements.

We do not use personal information collected through this Site for any purpose that is materially different from, or incompatible with, the purposes described here without first telling you.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We have not done either in the twelve months preceding the effective date of this policy. We do not disclose personal information to third parties for their own direct marketing purposes. We do disclose information to the service providers listed below, which handle it on our behalf and are restricted to doing so; that is a different thing, and Section 7 explains why.

We do disclose personal information in the following limited circumstances:

• Service providers. When you submit the form on this Site, our server sends it to us as an email through Brevo, a transactional email provider, which processes the contents of your submission for the sole purpose of delivering it to us. Our hosting and infrastructure providers store the files that make up this Site and keep the server access logs described in Section 1. Each of these providers is engaged to perform a service for us and is restricted, by the terms on which we engage it, to using the information for that purpose.
• Our analytics provider. Google receives the measurement data described in Section 6 in order to provide Google Analytics to us. We use it to understand how the Site is used in aggregate. All of it now reaches Google from our server rather than from your browser, whether it began as a page view measured in your browser or as the record of a completed form submission described in Section 2. Our analytics is configured to disable Google Signals and advertising personalization, so this data is not used for advertising personalization and is not associated with Google account holders for remarketing purposes, which is why we are able to state below that we do not share personal information for cross-context behavioral advertising. Google’s handling of the data it processes for its advertising and measurement products is described at google.com/policies/privacy/partners.
• Professional advisers. Our lawyers, accountants, and insurers, where they need the information to advise us.
• Government authorities and in legal proceedings. Where we believe in good faith that disclosure is required by law, subpoena, court order, or other legal process, or is reasonably necessary to protect the rights, property, or safety of Salinas Marketing, our clients, our users, or the public.
• Business transfers. In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business or assets, personal information may be among the assets transferred or disclosed to a prospective counterparty and its advisers. We would require any such recipient to honor this policy in respect of information transferred to it, or to give you notice before it uses that information under a materially different policy.
• With your consent, or at your direction.

We keep personal information only for as long as we need it for the purposes described in this policy. How long that is depends on the information and on why we hold it. In deciding, we consider:

• whether we still need it to answer you, serve you, or run our business;
• whether we are required to keep it by contract, by law, or by an applicable statutory limitations or record-retention period;
• whether we need it to establish, exercise, or defend a legal claim;
• how sensitive it is, and what a reasonable person would expect us to do with it.

Enquiries that do not become engagements are kept for a limited period so that we can pick up a conversation you may return to, and are then deleted or archived. Records relating to a client engagement are kept for the life of the engagement and for the period after it that our contractual, tax, and legal obligations require. Server logs are kept for a short operational period and are then rotated out.

Where you ask us to stop sending you marketing, we process your information for that purpose only until we have done so and for a short administrative period afterwards. We keep a record of your opt-out itself, indefinitely, for the specific purpose of continuing to honor it.

What this Site currently deploys

This Site uses Google Analytics 4, and that is the whole of the tracking on it. It is there so we can see how many people visit, which pages they read, and roughly where they came from. It sets cookies in your browser, described below. We deploy no advertising pixel, no social media pixel, no conversion pixel, and no tag management service, and nothing else in this Site writes to your browser’s storage.

Your browser does not connect to Google when you view a page on this Site. The analytics script is served from our own domain, and the measurement data it produces is sent to our own domain as well. Our server then passes that data on to Google Analytics. Everything else the Site loads, including the fonts and every image, is served from our own domain too, so a page here makes no third-party requests at all.

We changed this because content-blocking software matches on Google’s hostnames, and a large share of genuine visits were never being counted — which quietly understated whichever kinds of visitor block most. Be clear about what it does and does not change. The same data still reaches the same Google Analytics property, nothing is collected that was not collected before, and Google is still the recipient. What changes is that your browser is not the thing making the connection, and that we can see exactly what is passed on.

One detail worth stating because it would otherwise be invisible: when our server passes a measurement on, it tells Google the IP address your request came from. That is the same IP address Google would have seen if your browser had contacted it directly, and it is what makes the approximate city-level location in Section 1 work. We do not store it, and we do not log the measurement data that passes through.

What the cookies are. Google Analytics sets first-party cookies on this domain, principally one named _ga and one beginning _ga_. They hold a randomly generated identifier for your browser and a timestamp. Their purpose is to tell repeat page views apart from new visitors, so that three pages read in one sitting are counted as one visit. They do not contain your name, your email address, or anything you typed into the form, and we do not combine them with anything that identifies you. Google’s current documentation puts the lifetime of the main analytics cookie at up to two years from your most recent visit; you can delete them at any time in your browser settings, and doing so has no effect on how the Site works.

What it is not used for. We use this data to measure our own Site, and for nothing else. The analytics on this Site is configured to send Google Signals and advertising personalization signals as disabled on every page, so the data is not used to build advertising audiences, is not associated with your Google account for remarketing, and is not used for cross-context behavioral advertising. We do not sell your personal information.

How to opt out. Google publishes a browser add-on that stops Google Analytics from collecting data on any site you visit, available at tools.google.com/dlpage/gaoptout. Blocking cookies for this domain, or using a browser or extension that blocks analytics requests, has the same effect here. We would rather you had a working browser than a measured one; none of the Site depends on any of this.

Alongside all of the above there is the ordinary web server log described in Section 1, which our hosting infrastructure records for every request in the same way any web server does, and which we use to keep the Site running and secure.

There is no cookie consent banner on this Site. This Site is directed to the United States and operated by a California business, and California law gives you the right to opt out rather than requiring us to ask permission first. The opt-outs above, and the Global Privacy Control described next, are how that right is exercised here.

Measurement sent from our server

Two things on this Site report to Google Analytics, and it is worth being plain about the second one because it is unusual to disclose. The first is the tag in your browser, described above. The second is our own server: when the contact form is successfully submitted, our server sends Google Analytics a record that a submission happened, along with the campaign or referring site that visit came from.

We do this because a large share of visitors block analytics in the browser, and without it we would systematically undercount enquiries from exactly those people. It is the same measurement, sent a different way. It carries no name, no email address, no telephone number, and no part of the message you wrote. It is not used for advertising, it is subject to the same configuration described above, and nothing about it writes to your device.

Blocking analytics in your browser will not stop this particular record, because your browser is not what sends it. If you would rather we did not measure your enquiry at all, say so in your message or email us at the address in Section 13, and we will delete it.

What may change, and how you will know

We may in future use additional cookies, web beacons, pixels, tags, or similar technologies (collectively, “Cookies”), or a further analytics or advertising provider. If we do, we will update this section before or at the time we deploy them, name what we are using, describe what it collects, and provide any opt-out mechanism that applies. Until this section says otherwise, what is described above is the whole of it.

Global Privacy Control

Some browsers and extensions send a Global Privacy Control (GPC) signal, which communicates a request to opt out of the sale or sharing of your personal information. We honor GPC signals. We want to be precise about what that means here rather than let it sound like more than it is. Because we do not sell personal information and do not share it for cross-context behavioral advertising, there is currently no sale or sharing on this Site for a GPC signal to switch off. It does not, by itself, stop Google Analytics from measuring your visit, because measurement is not a sale or a share; the opt-outs in the previous subsection are what do that. We state here that we treat GPC as a valid opt-out of any sale or sharing in the event we ever engage in one, and that if this Site ever deploys advertising technology, a GPC signal will disable it. A GPC signal is specific to the browser and device that sends it, so you would need to enable it in each browser you use.

Do Not Track

Some browsers offer a “Do Not Track” setting. There is no uniform industry standard for how a website should respond to it, and this Site is not configured to respond to it. We honor Global Privacy Control as described above.

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”), gives you the following rights in the personal information we hold about you.

• The right to know and to access. You may ask us to tell you the categories of personal information we have collected about you, the categories of sources it came from, our business or commercial purposes for collecting it, the categories of third parties to whom we disclose it, and the specific pieces of personal information we hold about you.
• The right to correct. You may ask us to correct inaccurate personal information we hold about you.
• The right to delete. You may ask us to delete personal information we have collected from you, subject to the exceptions the CCPA allows, which include completing a transaction you asked for, security and fraud prevention, exercising or defending legal claims, and complying with a legal obligation.
• The right to opt out of sale or sharing. As stated in Section 4, we do not sell personal information and do not share it for cross-context behavioral advertising, so there is nothing on this Site for you to opt out of. We honor Global Privacy Control signals as described in Section 6.
• The right to limit the use of sensitive personal information. We do not collect sensitive personal information through this Site, and we do not use or disclose any for purposes that would trigger this right.
• The right not to be discriminated against. We will not deny you services, charge you a different price, or give you a different level or quality of service because you exercised any of these rights.

Our sale and sharing disclosure

In the twelve months preceding the effective date of this policy, we have not sold and not shared personal information as those terms are defined by the CCPA. We do not have actual knowledge of selling or sharing the personal information of any consumer under 16 years of age, and we do not do so.

We disclose personal information to the service providers named in Section 4, including the analytics provider described in Section 6. Disclosing personal information to a service provider that is contractually restricted to processing it on our behalf is not a sale or a share under the CCPA, and we have configured our analytics property so that the data is not used for advertising personalization or remarketing. That configuration is what keeps the statement above accurate, and if it ever changes this section changes with it.

How to make a request

Email us at [email protected], or write to us at the address in Section 13, and tell us which right you are exercising. Before we act on a request to know, correct, or delete, we will take reasonable steps to verify that you are who you say you are, which usually means matching information you give us against information we already hold; we do not require verification for an opt-out request. We will not use information you give us for verification for any other purpose.

We will confirm receipt of your request within ten (10) business days and respond within forty-five (45) days of receiving it. If we need more time, we will tell you in writing within that first period, and we may take up to a further forty-five (45) days, for a maximum of ninety (90) days from the day we received the request.

An authorized agent may make a request on your behalf. We may ask the agent for written authorization signed by you, may ask you to verify your own identity directly with us, and may ask you to confirm that you gave the agent permission.

Shine the Light

California Civil Code Section 1798.83 permits California residents to request certain information about a business’s disclosure of personal information to third parties for those third parties’ own direct marketing purposes. We do not make disclosures of that kind. You may send a Shine the Light request to [email protected].

If you no longer want marketing email from us, use the unsubscribe link in any marketing message we send, or email us at [email protected] and ask us to stop. We will honor the request promptly.

Opting out of marketing does not stop transactional and service messages: replies to your enquiry, proposals, estimates, invoices, reports, project communications, and notices about this policy or our Terms of Use. Those are part of doing business with you.

This Site links to websites and services we do not operate, including our Google Business Profile and, on our portfolio pages, sites belonging to our clients. We are not responsible for the content, security, or privacy practices of any of them. This policy applies only to information collected through salinasmarketing.com. When you follow a link away from this Site, read the privacy policy of the site you arrive at.

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. These include serving this Site over an encrypted connection, holding vendor credentials as secrets in our deployment environment rather than in our source code, limiting access to personal information to the people who need it to do their work, and choosing service providers that maintain their own security programs.

Collecting less is itself a control, and it is the one we rely on most. This Site does not ask for payment details, does not create accounts, and holds no database of visitors; a form submission is delivered to us as email and is not stored on the Site. The only cookies it sets are the analytics cookies described in Section 6, which hold a random identifier and nothing about you.

No method of transmitting information over the internet and no method of electronic storage is completely secure, and we cannot and do not guarantee the security of any information you transmit to us or that we hold. You send information to us at your own risk. Please do not send sensitive information through this Site or by unencrypted email. If we become aware of a breach of security affecting your personal information, we will notify you and any regulator as applicable law requires.

This Site is intended for business owners and is not directed to children. We do not knowingly collect personal information from anyone under 13 years of age. If you are under 13, please do not use this Site or send us any information about yourself.

If you are a parent or guardian and you believe your child has given us personal information, contact us at [email protected] and we will delete it promptly once we have verified the request.

We do not have actual knowledge of selling or sharing the personal information of consumers under 16 years of age, and we do not do so.

We may update this Privacy Policy from time to time to reflect changes in our practices, our technology, or the law. When we do, we will post the revised policy on this page and change the date at the top of it.

If a change is material, we will give the notice that applicable law requires before it takes effect. Your continued use of the Site after a revised policy is posted is your acceptance of it. We encourage you to review this page from time to time.

For any question about this Privacy Policy, or to exercise any of the rights described in Section 7, reach us at: